PUBLIC RELATIONS WRITING: PUBLIC RELATIONS & THE PRESS RELEASE
A solid public relations plan projects the merits and values of your business image as well as the products and/or services you offer. Many believe the public relations part of their marketing plan is a non-advertising communication, and often the focus of public relations materials appears news making rather than revenue increasing. But, you can increase your press coverage without costly advertising.
Publicity for your company represents the most cost-effective marketing tool available. When readers see an ad they suspect the ads message may be overblown hype; however, readers do trust product reviewers, columnists, and reporters. These are the authorities you need to influence through your press releases. Credibility is the one thing that wins attention.
You have worked hard to develop your business into a reflection of your values, so you already know that a release littered with “amazing,” “totally new” and “unique” will not bring the masses to your door. A well-written release can dramatically increase your sales and provide exposure for your company when it reflect the positive values of your business, products and/or services to your potential customers. A professionally written press release can make the difference between a successful press release and an utter failure. While there are many factors that help a press release become successful (e.g. timeliness, newsworthiness, etc.), delivery technique is critical.
A press release brings the audience relevant information, intended for them, and inspires them to continue reading. Your release will start with a brief description of the news value that distinguishes it, and invites the audience to participate. The release will provide details and facts about you; so, you must make sure you have something with substance before you issue a release. Your release will make it as easy as possible for media representatives to do their jobs by providing the appropriate contact name, address, phone, fax, email, and Web site address.
A public relations strategy goes beyond the press release to encompass internal & external newsletters, entire press kits, public service announcements, brochures, annual reports, speech writing, feature articles, and more. I do public relations writing from press releases, backgrounders, fact sheets, internal and external newsletters, brochures, to biographies. Every thing you need for a powerful, professional media kit. Together, we can develop a whole kit or start with the basic items you need.
Press Release Examples